Delivering exceptional experiences

MADE.COM (MADE) has revolutionised the furniture industry, creating a new way to shop that puts the customer at the heart of the manufacturing process.

MADE thinks differently, making creative, original design affordable and accessible online. Building more than 30,000 individual pieces of furniture to order every month, MADE has optimised processes to precisely align manufacture with customer demand. By stripping back excess costs and the layers between customer and supplier, MADE is able to deliver designer furniture that costs up to 70% less than the high street equivalent.

The challenge

In common with many dynamic, ambitious retail businesses, MADE had outgrown the capabilities of its existing provider and was looking for an agile technology partner able to offer managed cloud services more aligned to Made’s specific profile and geared to deliver exceptional customer experiences.

As a business whose revenues and even manufacturing schedule are determined by the behaviours and preferences of customers online, increasing performance, reliability and security were key drivers for the proposed migration. The new provider had to demonstrate a high level of flexibility in approach and a proven ability to deliver short term and long term scale that would allow the hosting infrastructure to keep pace with MADE’s continued growth.

The solution

Working closely with MADE, Adapt designed a custom private cloud solution. This dedicated framework delivers a secure, air-gapped platform with the uncontended resource power and flexibility to satisfy MADE’s requirements now and into the future.

MADE’s cloud is built on a foundation of dedicated, high-specification servers with virtualisation handled by VMware’s hypervisor technology. Virtual resources can now be created quickly to support periods of intense activity aligned to seasonality and marketing initatives, giving Made the agility to respond to real-time demand more effectively.

The cloud structure can also be upscaled incredibly simply, with new server and storage resources added in line with MADE’ tactical and strategic objectives. Storage is handled by NetApp’s SAS with SnapMirror technology providing backup of data and configurations. Pairs of Brocade switches and Cisco firewalls control traffic and protect the platform.

The MADE team are fully supported by Adapt’s UK-based specialist hosting engineers, available 24 hours a day.

MADE’s expanding reach and increasing market visibility is now underpinned by a high performance, agile platform that will scale with business growth.

The business’s game-changing approach to online furniture sales can only really succeed if the quality of the customer experience is (and remains) very high - working with a technology partner rather than a provider, MADE can now effect the change they want, when they want it, instead of being tied to the limitations of an organisation not geared to support their vision.

To find out more about MADE, please visit MADE.COM


We want to be able to deliver consistency, whilst still being innovative and unique to our online audience. Scalability that can sustain business growth is central to our evolution both now and in the future. As we focus on innovation, Adapt has our infrastructure covered.

Jonathan Howell

Supporting high traffic volumes & future growth

24x7 support from Adapt's UK-based team of highly skilled hosting engineers

A seamless, rapid transition with zero service impact to MADE.COM's customers

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More Information


  • Secure, responsive online experiences for customers
  • Scalabiity aligned with Made’s expansion & growth
  • Ability to support periods of planned & unplanned high volume traffic
  • Robust, dependable support for Made’s primary sales engine
  • Flexibility & agility gains for other business units, such as Marketing


  • Dedicated high specification private infrastructure
  • Industry leading vendor components from Cisco, NetApp, VMware & HP
  • Rapid, straightforward provisioning
  • Detailed SLA reporting


  • Enhance customer experience
    More than just high quality service to a contracted SLA
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  • Scale seamlessly
    Scalabiity aligned with Made’s expansion & growth
    See More
Call us on 0845 304 3044