The Dashboard graphs display the activity on each of your campaigns and accounts. If you manage more than one Initiative, you'll see the a graph displaying your return-on-ad-spend (ROAS) across all assigned CPA or CPC Initiatives. If you have selected a CPA goal, the Performance Overview table totals your impressions, clicks, conversions, click-through rate, conversion rate, CPA, and cost. If you have selected a CPC goal, the Performance Overview table displays the total number of impressions, clicks, click-through rate, CPC, and cost.

On the ROAS graph, Google AdWords campaigns are tracked with a pale blue line, Yahoo Search Marketing Panama campaigns with a pale purple line. The dark green line averages the activity on all your campaigns and accounts.

The data shows a moving average over time to smooth out any short-term fluctuations and highlights important trends in your account.

To learn more about the performance of a specific Initiative, simply select its name. This will take you to a page displaying two additional graphs and the Performance Overview table:

• The Initiative Activity graph shows the moving daily average of clicks, impressions, and CPC over the course of your account's history.
• The Initiative ROAS graph shows the moving daily average of your ROAS, daily ad spend, and conversions over the course of your account's history.
• The Performance Overview table provides a snapshot of how your campaign Initiative performed yesterday, last week, this month, and last month based on impressions, clicks, conversions, click-through rate, conversion rate, CPA or CPC, and total cost.

Absolutely! To create a new Initiative from this page or to change your CPA or CPC goal, select "Manage Initiatives". You can also go to Settings>Manage Initiatives.

You can learn more about creating Initiatives here.