Adapt SEM analyzes your campaigns' goals and performance data and recommends changes to improve their performance and better align them with your advertising objectives. Adapt SEM can automatically make all recommended changes for you (helping to save time), or you can implement specific recommendations via your ad network accounts – it's up to you!

If you need to edit ad text, create new Ad Groups (set of ads and related keywords within a campaign), or make budget adjustments, simply log in to your ad network account to take care of these changes.

Yes! Once you've completed the Account Setup process and provided us with your ad network account information, Adapt SEM can update your bids in two ways:

• You can choose the auto-pilot feature, which will automatically implement Google AdWords and Yahoo Marketing Solutions bidding recommendations as soon as they're available.
• Alternatively, you can implement specific recommendations by selecting Do It! Link.

To enable the auto-pilot feature, go to Settings>Manage Initiatives and select the Initiative you'd like to automate. Two tabs will appear: Contents and Settings. Choose the Settings tab and select "Yes, enable bid auto-pilot". Be sure to save your changes. For your convenience, the "Save Changes" link is located at both the top and bottom of the Initiatives column on the right-hand side of the page.

Adapt SEM is divided into four sections: Manage, Tools, Reports, and Settings.

• Manage: There are three different areas in this section. The Dashboard offers a snapshot of all your Initiatives and shows how they're performing against the goals you've set. The Recommendations page displays a prioritized list of changes to improve your campaign's performance. Go to Ad Optimization to learn which Ad Groups are contributing to your campaign goals.
• Tools: Adapt SEM offers dynamic tools for Professional and Agency tier subscribers, including its Campaign Converter, Competitive Landscape, Keyword Finder, and Top Keywords to further improve campaign performance.
• Reports: Here, you can create reports to monitor what's going on in your accounts and/or the accounts of your clients.
• Settings: There are three different areas in this section. Manage Initiatives allows you to edit and create new Initiatives. Ad Network is where you can add or update your Google AdWords and Yahoo Search Marketing login information. Go to Profile to update your billing information; tell us if you would like to participate in customer surveys and new feature testing programs; and indicate whether you would like to receive weekly Adapt SEM Enhancement Notifications.

Updates made to your ad network accounts will be reflected the following day. New ad campaigns will be reflected once you've assigned them to an Initiative.

Please note: Any changes to your ad network accounts will be overwritten by those made by Adapt SEM.

At this time, Adapt SEM has been tested for Firefox 1.5 and above and Internet Explorer 6 and above (both for PC and Mac). Support for additional versions and browsers will be available in the near future.

Currently, Adapt SEM works with Google AdWords and Yahoo Search Marketing Panama campaigns. Support for MSN and Ask will be available in the near future.