Adapt SEM FAQs
Have a question about our product and how it works to improve your PPC search campaigns? Just select the topic on the left to view the most commonly asked questions in that section.
Reports: Report Builder
Why build a report?
Reports help you stay on top of what's happening in your or your clients' accounts: See if the latest changes you made to your campaign have resulted in more conversions; find out how this quarter compares to last; or note any patterns and long-term trends occurring in your account. You can also build a report that details activity for a day, a week, a month, or as long as you've had the account.
How do I create a report?
Just determine the Initiative and date range you want the report to cover and select "Create a New Report". The report will appear on the Report Builder home page once it's completed.
What information is available in this report?
Adapt SEM analyzes your data to create two sets of charts:
The Activity Chart displays three different graphs highlighting impressions, clicks, and CPC over the date range you specified.
The Performance Chart shows your account's ROAS , daily spend, and conversions over the date range you specified.
Are there other reports available?
We are currently working on new reports, which will provide more in-depth information about the performance of your campaigns, Ad Groups, and keywords. These will be available for download soon.
