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Adapt SEM FAQs

Have a question about our product and how it works to improve your PPC search campaigns? Just select the topic on the left to view the most commonly asked questions in that section.

Underperforming Ads

What are underperforming ads?

Underperforming Ads are shown to be ineffective in comparison to other ads within your Ad Group (or your campaign). These ads may be generating a large number of impressions but no clicks – negatively impacting your Google campaign's Quality Score or your Yahoo campaign's Quality Index. These ads may also be generating clicks, but no sales.

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What should I do about underperforming ads?

If your ads are underperforming, we recommend that you spot-check the following items which may be resulting in your Ad Group's poor performance:

  • Double-check to make sure all keywords in the Ad Group are relevant.
  • Conversely, make sure that all ads are relevant to the keywords you've selected.

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